Responsible for the entire financial services portfolio at Publicis Sapient, former Fidelity Investments trader David Donovan serves as executive vice president of the firm. His portfolio management includes setting operational strategies for the company and managing relationships with investment banks. While at Fidelity, David Donovan gained extensive experience in institutional and equity trading on the buy and sell sides of the market.
When it comes to the markets, buy side and sell side are two distinct components that are intrinsically connected. Together, they make up the whole picture of the financial market.
In the buy side part of the financial market, hedge funds, investment managers, and pension funds focus on buying and investing in large portions of securities. These securities are bought with the intention of managing a fund or money. Meanwhile, on the sell side, investment banks, corporations, and advisory firms create and promote different securities. These securities are sold or traded to the public.
Sell side trading plays a role in the decisions that are made by the buy side of the markets. Entities in the buy side of the market subsequently make investment decisions based on the information gathered by the sell side.
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