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Cloud Integration and Business
Formerly a senior trader at Fidelity Investments, David Donovan leads Publicis Sapient as executive vice president. Recognizing the importance of keeping up with technological changes, David Donovan supports many aspects of digital transformation, including the implementation of cloud integration technology.
The goal of cloud integration is creating an IT infrastructure that is cohesive and accessible by multiple devices or over the Internet. In the past, data was stored in data silos, which were compartmentalized areas that specific departments accessed or needed. For instance, the marketing department or sales department would rely on separate silos for daily operations.
With cloud integration, these silos are a thing of the past, and departments are more capable of sharing information with one another. Cloud integration is a combination of technology, practice, and tools that enable this sharing and promote easy access to the data.
Sharing this data among departments helps businesses improve their overall performance. Following the above example, the sales team can construct more effective sales operations based on what the marketing team is doing, and vice versa. This is possible because both departments have access to all the information gathered by the company.
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